Back to School...

As a kid I hated school. Surprising right? The thing is, I LOVE learning. On vacation I like to visit historical sites, and I love museums. I read a lot about a lot of subjects. As a kid, I used to read the encyclopedia for fun! But somehow school wasn't fun for me.

But, it's part of life. And kids across the country are now going back to school. When they do, they bring notebooks and pens.

I did two ads for Bic pens that are currently running on websites and on YouTube highlighting how Bic pens can help kids express themselves. One's a longer version of the other.

The ads turned out well I thought. The question, of course, is do kids actually use pens in school anymore?!